Edina Sallay is the Senior Executive Producer at Minted Content, where she leads high-profile productions across advertising and entertainment. She oversees large-scale commercial shoots from conception through delivery, managing cross-functional teams of more than 150 people and multi-million-dollar budgets. Throughout her career, Edina has produced award-winning campaigns for some of the world’s most recognized brands, including Apple, CNN, Nissan, and Call of Duty, as well as commercials airing during the Super Bowl. Known for her ability to lead complex productions with precision, Edina collaborates with top crews, agencies, and A-list talent to deliver visually striking work.

Edina began her career in television in 2007 and went on to produce multiple feature films and television series. One of her films became the second most-watched Hungarian feature film broadcasted on television and ranked among the most-watched films overall in 2009, outperforming major Hollywood releases. She moved to Los Angeles in 2012.

Edina is an expert in budgeting, marketing, communication strategy, and financial management. She studied Communication and Media Science at the University of Szeged, followed by Business and Management of Entertainment and Producing at UCLA, earning distinction in both programs. She later earned her MBA specializing in International Business, magna cum laude, from National University and is a member of two honor societies.